Promotion Plan
1. Massive Direct Mailing Campaigns
Nationwide DM campaigns of exhibition news, free entrance tickets and Pre-show Product Newsletter (Exhibits Preview) will be launched prior to the exhibition.
Mailing list will be selected from Adsale's in-house quality database accumulating for 20 years through organizing a number of trade shows and publishing trade journals in China, as well as from directories / trade associations.
All exhibitors can enjoy the free promotion opportunity by including their exhibit information in the Pre-show Product Newsletter. The Pre-show Product Newsletter will be printed in full colour featuring show information, exhibitors' exhibits, exhibition highlights and special events, like symposium.
The Newsletters will be dispatched to over 70,000 end-users in China via direct marketing. This free service ensures exhibitors' information can reach the Chinese endusers well before the exhibition.
2. Invitation Through Chinese Organizers & Supporters' Network
Through the nationwide network of the State Power Corporation, the China Electricity Council, and relevant corporations and associations, decision-makers from power supply bureaux, power utilities, power grids development, research and design institutes, LV electrical engineering and energy endusers will be mobilized to attend EP Shanghai 2003 / Electrical Shanghai 2003 for business negotiation and technological exchange.
3. Non-Stop Exhibition for 365 Days. FREE for Exhibitors
Fully back up by 2456.com. The First Vertical Hypermedia portal in the Greater China regions with the convergence of physical and virtual exhibition as well as online & offline media - all Exhibitors will be entitled to a One Year FREE Virtual Exhibition Booth at www.2456.com, the window for you to reach out to potential buyers round the clock !
4. Chinese Delegation & VIP Visitors
Based on the Endusers Survey, Exhibitors Survey and Adsale's extensive in-house endusers database, major endusers with high buying potential will be short-listed and invited personally by the Organizers to visit the exhibition.
To facilitate exhibitors' on-spot sales, the intended on-spot sales items of exhibitors will be promoted to endusers and potential buyers through different channels. Chinese delegations will be organized to visit the exhibition.
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