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Promotion Plan
- Massive Direct Mailing Campaigns
- Nationwide DM campaigns of exhibition news, free entrance tickets and Pre-show Product Newsletter (Exhibits Preview) will be launched prior to the exhibition.
- Mailing list will be selected from Adsale's in-house quality database accumulating for 20 years through organizing a number of trade shows and publishing trade journals in China, as well as from directories / trade associations.
- All exhibitors can enjoy the free promotion opportunity by including their exhibit information in the Pre-show Product Newsletter. The Pre-show Product Newsletter will be printed in full colour featuring show information, exhibitors' exhibits, exhibition highlights and special events, like symposium.
- The Newsletters will be dispatched to over 70,000 end-users in China via direct marketing. This free service ensures exhibitors' information can reach the Chinese endusers well before the exhibition.
- Invitation Through Chinese Organizers & Supporters' Network
- Through the nationwide network of the State Power Corporation, the China Electricity Council, and relevant corporations and associations, decision-makers from power supply bureaux, power utilities, power grids development, research and design institutes, LV electrical engineering and energy endusers will be mobilized to attend EP Shanghai 2003 / Electrical Shanghai 2003 for business negotiation and technological exchange.
- Non-Stop Exhibition for 365 Days. FREE for Exhibitors
- Fully back up by 2456.com. The First Vertical Hypermedia portal in the Greater China regions with the convergence of physical and virtual exhibition as well as online & offline media - all Exhibitors will be entitled to a One Year FREE Virtual Exhibition Booth at www.2456.com, the window for you to reach out to potential buyers round the clock !
- Chinese Delegation & VIP Visitors
- Based on the Endusers Survey, Exhibitors Survey and Adsale's extensive in-house endusers database, major endusers with high buying potential will be short-listed and invited personally by the Organizers to visit the exhibition.
- To facilitate exhibitors' on-spot sales, the intended on-spot sales items of exhibitors will be promoted to endusers and potential buyers through different channels. Chinese delegations will be organized to visit the exhibition.
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